Users will soon have a new feature that allows them to lessen the amount of AI-created media appearing in their feeds. This move comes as the company announced that it presently contains in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a surge in content created by AI, driven by new content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing video streams on another major platform primarily display AI-generated videos. A significant portion of this material is considered low-quality AI content, a term for substandard, bulk-generated content that is typically absurd or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, from computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its service tagged as made with AI. Collectively, more than 100 m media items are uploaded to the service each day, making clips made by AI a limited portion of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of AI-generated videos they see by opening the “manage topic” setting in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting cover politics, fashion, beauty, and dance.
AI Disclosure Rules
The platform’s policies require users to tag “realistic” artificially created content, and it bans malicious deepfakes of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the service will from now on apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This measure is designed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a $2m awareness program for professionals and groups to create informative material about ethical AI use. This initiative will benefit non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over plans to lay off numerous content moderators in the United Kingdom. It is expected to cut a significant number of roles in its user protection department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most graphic content before it has to be seen by people. TikTok announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
